Consultancy

In the past two years, the proliferation of data has enabled companies to produce the highest ROI. Reprise MENA has witnessed and facilitated companies on their Digital Marketing Maturity by increasing their revenue and efficiency metrics.

At Reprise MENA our framework and DMT consultants help increase business efficiencies powered with a robust data-driven roadmap. Our approach is proven to drive up to 30% of incremental revenue and reduce cost of inefficiencies by as much as 20%.

Our comprehensive Digital Marketing Transformation intellectual framework and team of data and MarTech specialists guide our partner on the principles of our DMT framework helping achieve radical digital maturity objectives.

This practice involves unlocking these 3 marketing transformational stages:

The Diagnosis – At the onset, we assess where the brand is currently on its transformation journey. This required a full audit of the clients’ data and an ample evaluation of the brand’s MarTech ecosystem focused on identifying technology gaps and opportunities for optimization and integrations.

The Prescription – Engaging with the business’s stakeholders and marketing ecosystems, we design an end-to-end data and DMT framework focused on the opportunities to mature across unlocking data barriers, automation opportunities and personalization of audience experiences by unlocking the short-term and long-term efficiencies across the journey. This unlocks a comprehensive transformation plan built on the principles of the framework helping you achieve your digital maturity objectives.

Reprise Marketing Maturity Roadmap – One of the key challenges for business in the MENA, historically, has been the over-reliance on wide reach marketing as a campaign objective to compensate for the lack of granular data and insight on their consumers. To fix that we provide a media maturity assessment and plan covering the 5 A’s; Audience, Attribution, Access, Automation & Assets & Ads.