Data Science

Data Consultancy – Advise and Guidance around Marketing Data Science, Data Collection best practices and Enterprise data partnerships.
High Value Audiences – Create High Value Audiences by gaining a deeper and more nuanced understanding of the target audience.
Customer Value Management– Managing all aspects of the “value” journey that a customer takes within its lifetime from Onboarding to Retargeting by suitable Next Best offers using Machine learning Algorithms.
Market Simulation – Modeling techniques that simulates certain behaviors and patterns to optimize budgets and market performance.
Multi Touch Attribution – Apply a Markov Chain Algorithm to analyze interaction across all channels from Upper funnel such as awareness and consideration to Lower funnel such a purchase intends and sales.
Full Funnel Modelling – Uses a series of nested regression models to measure the direct and indirect impact of all marketing activities by understanding the interplay between each brand KPI’s (e.g. Awareness, Word of Mouth, Buzz, Consideration etc.)